Dr Arbind Sinha is well-known in the field of communication for development with special expertise in the health sector and disaster communication strategies. He integrates his understanding of anthropology and communication methods in his approach to development management and communication. He has over 20 years of diverse experience as communication expert at the Development and Education Communication Unit of the Space Applications Centre at the Indian Space Research Organization (ISRO), the Royal Danish Embassy, New Delhi as its communications advisor, and with TALEEM Research Foundation as a professor.
As part of these roles, Arbind has carried out several large-scale national research studies on the role of communication in development addressing multiple audience groups including children and youth. He was the lead researcher for the milestone national study on ICTs, Cultural Dynamics, and Social Adjustment. Arbind was part of the pioneer Satellite Instructional Television Experiment in India in the 1970s. He joined MICA in 2002 where he has held several senior positions. His book on ‘Mass Media and Rural Development’ and his concept paper on ‘Human Channel of Communication’ have received worldwide recognition.